… could be doing much, much better. Kevin Lavelle and I cofounded Mizzen+Main in the summer of 2012. From the very beginning, we leveraged our brand’s narrative to spread our story and introduce like-minded people to a brand that means quite a lot to us. Our message wasn’t just about the amazing product that we sell, it was the totality of how we began, where we are, and where we are going.
That was 3 hours wasted! What I learned from that confirmed what I already believed — you need to sell your app with a story, preferably to people you have built up a relationship with previously to get noticed.