Giorgio Armani — The Iconic Global Fashion Brand

The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends. It maintains the aura of a real luxury brand. Not only has Giorgio Armani became one of the most respected and known brand names in the fashion and luxury brand industry, it is also one of the most highly valued fashion companies in the world with a value of over USD 3.3 billion.

Giorgio Armani started the company in 1975. Being a designer himself, he made apparel with his sense of aesthetics, beauty and luxury, a sense that appealed to the elite of the society. It is a privately held company with the founder Giorgio Armani being the sole shareholder. With many sub-brands designed under the parent umbrella brand of Giorgio Armani to cater to the specific needs of different market segments, it has become one of the strongest fashion and luxury brands in the world.

The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids.

Giorgio Armani with its iconic popularity amongst the elite of the society and the fashion literate segment of the market has followed similar steps by extending the brand. Today the Armani brand architecture encompasses one corporate brand and five sub-brands, each catering to different sets of target customers and at different price levels.

In 1975 he was convinced by his friend Sergio Galeotti to estabilish the company GIORGIO ARMANI S.P.A. giving birth to his label of clothing, positioned within the ready-to-wear segment.

Armani has always been focused on women, living in Milan in particular, who in the 70’s magazine.

In Armani’s view, fashion is not to dream but to live with: people have to be allowed to use fashion and change it; that’s why Armani doesn’t pursue the total look concept.

The jacket, the Armani most representative item, can be dressed with everything else, in many different ways and for many years. And the Armani’s jacket was a real revolution in womenswear and his biggest success.

As far as his his approach to style and creativity is concerned, this was really distinctive. Unlike others designer that were pure tailors with great technical capabilities but no market orientation, Armani was able to balance the social changes in the world and the evolution of consumer tastes and needs with his technical competencies.

Between 1975 and 1982 the following product lines were developed:

• GIORGIO ARMANI — BORGONUOVO 21 (men’s and women’s wear collections,1975)
• GIORGIO ARMANI — LE COLLEZIONI (men’s –worldwide- and women’s wear -North America- 1979)
• MANI (men’s-North America- and women’s wear -rest of the world)
• ARMANI JUNIOR
• GIORGIO ARMANI UNDERWEAR (men’s and women’s wear)
• GIORGIO ARMANI SWIMWEAR (men’s and women’s)

· EMPORIO ARMANI (men’s and women’s wear collections, 1981)

· ARMANI JEANS (men’s and women’s wear)

· GIORGIO ARMANI SPOSA (bridal collection)

Barneys New York 1978 Giorgio Armani Ad

GIORGIO ARMANI ACCESSORIES8 (for men and women)