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In April 2019, I conducted a survey with 27 designers, developers, and project managers to understand the importance of stakeholder alignment to perceived project success in product design and development. Many of the findings inspired a talk I gave at Indy Design Week about cross-functional teams.

Working with people is hard. In school we are taught how to use design tools and how to come up with design rationales, but rarely are we adequately prepared to steer the project ship when conflicting opinions and stakeholder noise must be taken into consideration.

Amanda Brinkman

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