Diminishing Returns

Gavin Keeney
2 min readNov 23, 2023
Elon Musk at 30% off. Photo: Gavin Keeney.

I.

Bookstore windows can be

So interesting,

Musk at 30% off, or

The latest report on

The “last president,”

The latest missive from

A former president.

II.

I recall my days at

A bookstore in New York,

And “fixing” the windows,

By designing a mélange

Of effects and provocations,

To provoke passersby,

And to placate management.

III.

And I recall my own books

In windows in various

Places in various cities,

Images sent by passersby,

Or images I took self-consciously,

Always looking for something

Unbeknownst to me.

IV.

What was it, celebrity or fame?

Game and swerve, atoms shifting,

Once again, per Dolar and Lucretius?

The absurdist gambit,

The authorial game,

Stendhal or Rousseau,

Thoreau or Eliot?

V.

Yet the sense was always

No sense, or lost senses,

Lost to time and, therefore,

Wildly untimely and bold.

Beyond belief or any catechism

That might serve as register,

Reality check, or censor.

VI.

I’ve no idea where

These messages come from,

Or why they bother me

At even-ing hour,

And make their incessant

Impression upon an always

Diminishing mind “out of time.”

VII.

What prevails is the “voice”

Of works and life-works,

Against the travails of useless

And pointless egotism,

The gist of what has come

To pass as justification

For works as product devoid of life.

VIII.

This absurdist indictment

Or preposterous presentism,

Is the moment of the great

Elective transfiguration,

Of works and of souls,

All souls depleted in

Works as life-works.

IX.

This personal Alverno,

Not lost cause,

Nor self-serving vision,

As Stigmata of the Irreal,

Portends the vision of

The catachresis given

To works as life-work.

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Gavin Keeney

Gavin Keeney is Director of Edition of One, a literary agency for artist-scholars.