This week in digital and social — 24/8/18

What’s been happening in the world of digital and social this week?
Did you know that your nose can smell 1 trillion smells? You do now. There also appears to be 1 trillion social platform updates out there but we’re here to bring you the highlights.
Digital Platform Updates
Facebook is still trying to compete with itself by adding Highlights
It looks like Facebook and Instagram are slowly merging into one, Facebook have rolled out a Story Highlight tool. The Highlights option provides another way to re-use your Facebook Stories content, showcasing the best of your Stories efforts direct on your profile for an indefinite period.
Instagram wants you to keep on scrollin’
Instagram is testing a new content discovery process, by highlighting posts from accounts similar to those you follow and interact with in the main feed.

Snapchat are not going quietly
Stay tuned! Snapchat has formed a new partnership with TuneMoji! This will enable users to send musical GIFs which play a snippet of a chosen song along with the moving image.
Our favourite campaign picks of the week
New campaign wants girls to make DIY sanitary pads and it’s for a very good reason
Adam & Eve/DDB have run an ad in the Metro to invite people to “make their own sanitary pad”. The Hey Girls’ campaign was designed to highlight the reality of period poverty in the UK. The ad reveals that one in ten girls in the UK cannot afford sanitary products so resort to using newspaper.

Repent your sins with Paddy Power
Paddy Power has marked the Pope’s visit to Ireland by constructing a drive through confession box in Dublin. The gigantic structure is designed to “provide an express lane to eternal salvation for Ireland’s lapsed Catholics”.
