Websites play a key role in marketing and sales, and every business needs a website in order to stay competitive in the modern marketplace. However, building a good website is only the starting point. In order to get the most benefits from their site, business owners need to do periodic assessments and update the site as needed. Eventually, the website will probably need to be overhauled in order to keep up with the latest trends in technology and online marketing. The following are the top benefits of a Website Redesign.
Better Alignment With Brand Image
Over time, brand identities tend to evolve, and websites have to keep up with the changes. When customers see a website that doesn’t match their expectations, they may perceive the site as outdated and possibly untrustworthy. A redesign is a chance to align the website with the current brand image by using up-to-date color schemes, images, and logos. When a website projects a recognizable image, it reinforces the values and identity of the brand.
Higher Search Engine Rankings
A redesign also provides an opportunity to focus on search engine optimization (SEO). The algorithm that Google uses to rank websites is constantly changing, and websites can easily drop in rankings if they’re not updated accordingly. When a website is redesigned, it gets fresh content, which is always a positive factor in SEO. In addition, a good web designer will make sure that all of the on-page SEO details, such as title and image tags, are in place and optimized.
Integration Of New Technology
If it’s been more than a couple of years since a website has been updated, chances are that the site is not showing up well on the newest browsers or mobile devices. Redesigning a website helps to make sure that all customers can see and use the site easily. In addition, a redesign can incorporate new features, such as a content management system (CMS) or analytics package.
Ultimately, the goal of any website is to convert visitors to paying customers. When the rate of sales or sign-ups from the website starts to go down or stagnate, that’s a sure sign that it’s time to update the site. A poorly designed or out-of-date website can hinder the conversion process if it’s unappealing, slow to load, hard to navigate, or lacking in effective calls to action. Thus, a redesign can be a great opportunity to improve the sales funnel and lead more visitors to make a purchase.