Design 4 Life

When you hear the word design, what comes to mind? The business cards you sent to the printer or a web template you downloaded from WordPress? Maybe you think of a beautifully-curated living space or the clean white pages of a high-end magazine. What if I told you that design is both less and more than all of those things?

“To be good at any vocation, you have to learn more than a skillset; you have to learn to see the world a little bit differently.” This inconspicuously obvious idea (found on Fast Company) fits so cleanly with the field of design. The whole premise is assessing and easing the use and function of everyday ideas and objects. As Ayse Birsel (cofounder of Birsel + Seck) explains, “that’s what design is about: seeing complexity and creating coherence.

Taking the intricate and making it feel easy is no simple task, and it’s definitely more than just making things look great — although we do our best to achieve that too. We integrate the principles of design into our lives and workflow to help us leave inside-the-box thinking behind.

Around our office that looks like a lot of things. It’s our designers developing a brand or styling the pages of a website. It’s our video team planning camera placement and our project manager managing a project flow. Design is our rolling black chairs and stained wood desks. Founder of the unconventional creative agency, the apartment, Stefan Boublil illustrates, “stories are actually first and foremost told by the things we humans choose to surround ourselves with: our houses, our modes of transportation, our salt and pepper shakers, our phones, and our shoes.” At our office we use design to tell stories, and in turn our design tells a little of our story.

Last month on the blog we talked about getting social in your life and business. In August it’s all about design. We’ll introduce you to our designers and share a couple of our favourite projects. But we’ll also talk about how design encompasses so many facets of our everyday: how we arrange aspects of our lives and work to be more creative and productive, and how the composition of objects and systems affects the way we live and work.

How does design shape your work and tell your story? Help us fuel the design discussion by sending in your comments and questions — on our blog or over on social, and follow along with the tag #amdesigns4life.

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