Involve them from the get-go, making sure everyone understands what questions you’re asking and why, what methods you’re using and why, and, for maximum efficacy, get them to come along for the ride.
How to deliver research results for maximum impact
Brandi (Newell) Luedeman

Yes! Plus, they probably have questions they’ve wanted to ask, or ideas they want tested. If every team feels that your working with+for them, even if you don’t deliver good news, they’ll be more apt to act on it. Being heard is REAL.

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