Note: this is especially important when you’re working with colleagues who haven’t encountered design researchers before. This may be a completely new way of thinking for them, and what is an obvious translation from persona to product to you, may be nonsensical to your teammates.
How to deliver research results for maximum impact
Brandi (Newell) Luedeman
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You really do “think different” and don’t forget this. The challenge is to translate what’s obvious to you into a framework that others can relate to.

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