New Year, New You: 6 tips for email marketing in 2016

Ok now its 2016! You are already contemplating on your email marketing campaign for this year. But are you ready for the advances that have taken place in the email marketing? are you ready for your prospective customers or for a matter of fact for your existing customers to give them an enhanced experience? My guess is you are not, and if you are then you are on the right track, but it does no harm to gain more knowledge. So here I have listed 6 email marketing tips that you should definitely implement in your strategy.

1. Have a catchy subject line

The sole purpose of running your email campaigns is to generate more leads, you should always keep that in mind. That can only happen if your subscribers open your emails and for that your email should be attractive in the first instance when the subscriber sees your email. For this to happen,m there is no better option but to have a Subject line that is extremely catchy then your competitors. People get hundreds of emails everyday and it is physically impossible for them to open each and every email, but they do open those emails which seem appealing to the eyes.

2. Embrace experimentation

People do get bored reading the same lines again and again. Don’t you want to give your customers something different? How will you feel if I had repeated the same points many times and repeating the same information. It gives a wrong message to your customers and you definitely don’t want to do that. Every time you send out a new email, give them something new or even better give them a free eBook or free report and they will be more attracted towards your service.(Read more)…