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While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2020 is more inclusive and full of functional benefits.

What’s more, as we look forward to a post-pandemic beauty industry, the line between wellness and beauty is disintegrating even further. We’re finding more and more beauty brands featuring their fair share of holistic benefits that consumers can benefit from as they put an emphasis on whole-body wellbeing.

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10 Upcoming Beauty Trends and Innovations to Keep on Your Radar in 2020 and Beyond

1. Ingestibles — The Prevention Beauty Trend

With prevention being priority number one during the post-pandemic and pro-aging world, it’s no wonder why ingestibles is a beauty trend that’s increasing in popularity with no intention of slowing down anytime soon. Consumers are seeing ingestible beauty as a form of prevention and a complement to their topical beauty routines.

The fact that a majority of all health concerns starts with the gut, from acne flare-ups to chronic inflammation to hair loss (which was once common knowledge 2,000 years ago in Ancient Greece) is causing a rise in gut-targeted beauty products like RMS Beauty’s Beauty Within digestive enzyme supplements and Love Wellness’s skin-enhancing Good to Glow capsules. As consumers are starting to understand the role that gut health plays in their hair, skin, nails, and even their moods, they’re turning to the replenishing formulas of ingestible beauty products to fortify their gut microbiomes and consequently enhance their natural features from the inside out. …


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How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing’s Perch.

I first met Lisa Li when we both participated in a mastermind a couple of years ago at The Wing. We connected over our passion for beauty through wellness and our immigrant upbringings.

She is originally from Liaoning, a small town about 10 hours from Beijing, where she grew up drinking teas with her grandmother. She reflects, “Those moments were some of the most nourishing and healing times of my life. Holistic wellness for me as a child was much like brunch… it was simply a way of a joyful life.”

After moving to the US and experiencing the opposite approach to wellness in addition to feeling burnt out by the hustle culture in NYC, she set out on a mission to bring ancient Eastern holistic healing wisdom to the US. While traveling to Shangri-La, she came across these one-of-a-kind roses that locals enjoyed as tisanes. It was a beautiful and transformative experience and Lisa was hooked. …


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Whether it be a slow winter season or a pandemic, there comes a time for almost all brands where sales slow down and you want to increase sales of your beauty products quickly. While it might sound like a good solution to offer discounts, I’m here to urge you to think otherwise. Discounting your products is a dangerous and short-sighted strategy that’ll impact the way your customers perceive your brand in the long run.

If there’s one thing I want you to learn from this article, it’s that discounting your products whenever you want an instant bump in sales can result in some long-term consequences. …

About

Aggie Burnett

Marketing and PR strategist for wellness and beauty brands.

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