Why Does Your Hotel Need an App?

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Are you the hotel business owner or maybe planning to become one? In that case, you’ll need the full information on hotel app development, so our article will be very useful to your needs. We’re going to explain to you how to maximize the profitability and efficiency of your business through mobile applications. Believe us, every respectful hotel system must own an application! Why is it so important and how exactly should a hospitality app be like? Below, you’ll find detailed answers to these important questions.

Mobile apps conquer the world

The hotel business is a highly competitive environment, and it is not so easy to win your place in the sun. You need to use all possible and available resources to achieve this very aim, and mobile apps for hospitality industry are one of them. In the end, our world is becoming more mobile day by day, and everyone who wants to succeed must meet the latest demands of our time. It’s definitely not enough to have only a website today! So, you should adapt in order to get ahead of all the others.

But first, let’s figure out why and how a hotel mobile application can be beneficial to you and your hotel guests.

Why is hotel app development beneficial to hotel visitors?

The main advantage of applications is obvious, though such obviousness doesn’t make it less significant. Of course, we mean apps mobility! A user can always find a minute to book a room at your hotel and/or order related services. He doesn’t need a desktop computer, he doesn’t even need a tablet! It’s quite enough to have an iPhone or any other similar device that we are used to keeping at hand all the time.

You may ask: “Is it possible to make do with just a mobile version of the site?

We answer: if you want to cover all the users, the mobile site is clearly not enough. After all, let’s admit that a mobile site without a hotel guest app looks like rinky-dink or a bit outdated standard… Don’t you think so? Thus, if you don’t want to become obsolete, move with the times!

However, there is one small but extremely essential detail… an application for hotels is beneficial to users only if it is designed with an allowance for modern requirements in mind and offers the widest range of possibilities which cannot always be implemented on a website. Further, in the article, we will instruct you on this issue thoroughly.

Why is hotel app development beneficial to hotel business owner?

  1. Mobility factor. This app advantage is beneficial not only to the hotel guests but to a business owner either. Applications allow you to conduct your business anywhere in the world, in any conditions and at any time, even without access to your PC.
  2. The efficiency of communications. The fact that your mobile device is always at hand allows you to react quickly to user behavior (who are your potential clients!). An instant reaction to users comments and questions will definitely have a positive impact on the reputation of your hotel.
  3. High competition. In world-class hotels, hotel app development has long become an indispensable condition for the comfortable living of their guests. If you do not want to grow dim against their background, think about developing a mobile application.
  4. Additional communication channel. We’re quite sure, you understand: the more channels of communication with clients you have, the better your business’s thriving. Do not deprive yourself of the chance to earn more efficiently!
  5. Improving the quality of service and productivity of staff. Having the aforesaid channel of communication with clients, you’re receiving a constant users feedback. You’ll probably learn a lot of interesting things about what your visitors think of your hotel service. The truth will not always be pleasant but helpful for correcting shortcomings and improving your hotel services level. There are, of course, much more effective ways to analyze the behavior of your app users and we’ll discuss them below.
  6. Increase in the number of service orders in the room. For example, a guest can be attracted by a beautifully designed restaurant menu of your hotel application software. Being tempted, he can make an unplanned order increasing your incomes.
  7. Reducing the cost of the call center work. Due to the many orders coming through the application, you will no longer need a large staff of callers.
  8. The app monetization and attraction of advertisers. Hotel app development can lead to you having an additional source of income. Read this article to know more about ways to earn using your hospitality app.

In other words, such applications bring guests benefits and privileges, and hotel owners receive an advanced and modern tool for effective work with their clients.

The hotel app development with full comfort

First of all, hotel business provides guests with maximum comfort. And your task, as the owner, is to offer all available conveniences, one of which is a hotel guest app. Moreover, your application itself should cause a feeling of comfort.

How can this aim be achieved? Thanks to two factors: ergonomics and stylish modern design. Read more details below!

Perfect apps for hospitality industry

So, we hope, we have convinced you that you need hotel app development. Now it’s time to figure out how this hospitality app should look like in order to attract the maximum number of users.

Let’s see!

  • Ergonomics. Ergonomics means comfortable using. And comfort, as we wrote earlier, is inseparably associated with a hotel stay. Only easy-to-use hospitality mobile apps would seem appealing to your clients. Therefore, before initiating hotel app development process, work out the ergonomics factor!
  • Laconism. Of course, it’s good when you can offer a variety of features to your clients, but you need to do it wisely and carefully, for there is nothing worse than an overloaded app interface. Remember the rule of three clicks: ideally, it is the number of clicks a user should make to get the desired result.
  • Stylish hotel app design. People are mostly visuals. It’s not enough for us to get a useful thing, we want it to be attractive, able to caress the eye. Therefore, hotel mobile app design needs to be developed taking into account this factor. Examine what users are waiting for and give them the desired.
  • Relevance. Keep an eye on latest trends and offer modern solutions. This is not the case when conservatism is permissible. You can conduct your own desk research or order a professional service in a specialized company before moving to the hotel app development stage.
  • Intuitive application. Your task is to develop an intuitive app for an average person who is not necessarily clever enough.
  • High speed. Few people like to wait, which means that an application with a slow download speed risks losing half of its users. That’s why the speed factor should not be underestimated.
  • Useful and constantly updated content. Your hotel mobile app content should focus on your target audience, so study its tastes and preferences. And don’t be lazy to constantly update the information, adding something new and interesting: the content tends to become obsolete quite quickly.
  • Adaptation for different platforms. It is necessary to adapt your hotel mobile app to different platforms: iOS, Android, ideally — Windows. After all, you can not tell in advance what device your potential client prefers to use.
  • Unique features. You have to offer your user really interesting features able to win his attention and captivate him. Only in this case hotel app development will lead to a great success.

What are these features? Let’s take a look!

Hotel mobile app features. What should you offer?

What features can a hotel application include? Let’s fantasize!

  1. Convenience and time saving when searching and booking a hotel room. A fairly obvious app feature, but we could not help mentioning it. An important condition: the process of booking rooms should be as simple as possible, the fewer clicks, the better.
  2. Details of the location, level, and rating of a hotel. Offer your users the opportunity to build an optimal route to the place of their temporary residence.
  3. News. Users of your hotel application software are the first to learn about seasonal discounts and special offers. For example a new season opening, the emergence of a new service, the upcoming celebration…
  4. Analytics. Ordering hotel app development, you can ask to add a module that allows you to analyze the behavior of users in the application, monitor the effectiveness of advertising campaigns, see the preferences of guests. As a result, you will be able to meet all the demands of your clients very efficiently.
  5. Image Gallery. An image gallery gives an idea of how exterior and interior of your hotel look like. Also, you can create several galleries for photo reports, menus, hotel presentations, etc.
  6. Interactive floor plan. This feature provides an opportunity to present the layout of the hotel, including rooms, facilities inside and outside the hotel, as well as its attractions.
  7. Rooms. With this module, you can show (virtually!) your hotel rooms. You get the possibility to upload images of the room and indicate the cost and services available to the guest while staying at the hotel. Agree, it’d be a very desirable feature, worthy of being taken into account during the hotel app development.
  8. Loyalty. A good option is a policy of loyalty towards the app users. Imagine: a guest fills out a questionnaire in a smartphone, the hotel receives a request and full information about a potential client. The hotel manager allows a discount for this guest. In addition, you can configure the automatic granting of a discount.
  9. Useful phone numbers. A module that allows a guest to call you directly from the hotel mobile application. Include hotel, restaurant or taxi numbers, and a guest will be able to get what he wants in one click.
  10. Events. Create a calendar of your hotel events, so that a guest could view photos and learn information about upcoming social occasions.
  11. Feedback Forms. It is also very useful to add a feature that collects the opinions of the guests. Asking clients to evaluate the quality of your service, you can gather information for the marketing department, or just get a good feedback about your hotel. So, making up the list of requirements for your hotel app development, don’t forget about this option.
  12. Chat with a hotel. Online chat is an instant messaging feature built into your hospitality app. It provides communication between guests and a hotel manager. Online chat can be used by those who plan to visit the hotel or who live here and need the hotel staff assistance. This module allows you help your guests in real time through other means besides phone calls, website, email, etc.
  13. Quick order. Set up a feature that would allow guests to order any service at your hotel more quickly. For example, it can be useful for booking a table, calling a taxi, ordering breakfast or buying tickets for a hotel event.
  14. Interesting places. We believe, around your hotel, there are places worthy of visiting! That’s why we propose to create a module that gives an opportunity to describe these local sights in detail, to indicate their coordinates and supplement them with bright images. Take cognizance of this feature when considering the hotel app development.
  15. Menu. A virtual menu is an excellent feature for hotels with a good restaurant system. Show your guests colorful images and mouth-watering descriptions of your restaurant’s dishes.
  16. Flight Information. Such a module could provide your guests with full information about flights anywhere in the world.
  17. Frequently Asked Questions. This feature offers answers to the most popular questions of your guests, which means it can save you a lot of your precious time.
  18. Services / Infrastructure. Your hotel certainly has services such as a restaurant, a spa, a swimming pool and a shuttle service. This module will tell your guests about them, as well as provide an opportunity to contact to make an order. Quite convenient, right? Be sure to add this feature during hotel app development.
  19. Weather. Weather forecast in your city or locality.
  20. Online and Offline City Map. The module allows you to display a map of a city or local area. Ideally, this card should work in offline conditions, so that the guest could always find the way to your hotel.
  21. Sharing in social networks (Twitter, Facebook). It’s one more way to make your hotel more user-friendly and increase app user engagement. Thanks to this feature, your guests can freely share information in social networks, thus popularizing your hotel.

In short, an effective mobile application means quick access to any information which a user may desire, such as a photo gallery of rooms, a list of services provided, GPS, a quick call, etc. But most importantly, hotel mobile apps should offer easy and convenient booking service facilitating rapid decision-making.

Of course, hotel mobile app features described can be supplemented, modified, optimized… It’s not necessary to include all of them, you should choose what seems most relevant and important to you when you’re considering hotel app development. These are just ideas, but even they can give an effective result and help you to get a steady income.

How to lure a user into the application for hotels?

  • Discounts for registered app users. Let your clients feel special, chosen: this feeling will undoubtedly increase their desire to install your hotel guest app.
  • Bonuses for activity. Offer users bonuses for their actions, for example, a good discount to someone who will persuade several friends to install this application. Another good bonus can be a free invitation to a gala evening organized by the hotel — anything not burdensome for you, but able to please your customers.
  • Expressive hotel app design. If the application is stylish, visually appealing, users will feel sorry for deleting it. So, more chances to make them save it.
  • Active marketing support. Do not forget to advertise and promote your hotel mobile app, especially at the very beginning. There are many options for promotion: email marketing, social networks, your hotel site, etc.
  • Emotional communication with users. Work on establishing an emotional connection with your users during a hotel app development process. Create a thank you page, insert photos of employees, add a professional description of their activities, use live video streaming technology… All these actions will help your clients to feel emotional intimacy to you.
  • Lightning-fast interaction. Your task is to provide fast user support, that is, create buttons and feedback forms able to help users get a quick response from you. In most cases, users open apps for hospitality industry intending to order a certain service. Understanding that your application makes their life easier, users are more likely to install it.
  • Set up push notifications. This is one more important feature that should be considered for your hotel app development. Push-notifications will make your application more interactive allowing you to keep your guests informed of events happening in your hotel. Send push notifications every time you update your content. Let your clients see the engrossing life going in your hotel! Perhaps they will want to become a part of it too…
  • Don’t be too obtrusive! It is very important to be active and persevering, but dangerous to overdo it. Nobody ever likes excessive obtrusiveness. Therefore, you should concentrate, first of all, on the useful components of your hotel mobile application which we’ve described earlier.

Following these simple tips, you will justify the clients’ expectations, and they will save your application in order to use it further in the future.

Hotel app development process

Let’s now take a general look at the hotel app development. We will share our experience with you having told how this process is happening in Agilie!

The competition in the hotel business is very high, so the whole process should be started with a thorough analysis. Therefore, at the first stage, we necessarily analyze the market, competitors, available hotel mobile apps and find out the client’s wishes. Based on the information received, we determine the requirements for the future app and proceed to a development stage.

Business expertise at the first stage is a necessity. This approach allows us to create useful applications for both hotel owners and their clients.

Development stages:

  • Market analysis and collection of requirements
  • Documentation
  • Prototyping
  • Hotel mobile app design
  • Hotel App Development
  • Quality Assurance
  • Launching and publishing on the AppStore and Google Play
  • Subsequent support (if necessary)

The hotel app development cost

Of course, many hoteliers will be interested in the cost of the app developing. Let’s consider this issue in more detail.

This cost depends on many factors, such as complexity, functionality, design, and so on. The more complex application you want to get, the bigger budget you may need. You’re the only one to decide whether such costs are justified, but we strongly recommend you not to over-economize when developing an application. As we’ve already mentioned, the app can become a very profitable investment in the future of your hotel business.

If you still want to save money during hotel app development, we can help you by giving some useful tips:

  • Do not pursue the name of the company of developers, be guided by the factor of professionalism. Study the portfolio of potential contractors, read clients’ reviews. In this article, we had written about how to find and hire a developer in more detail.
  • Try to conduct on your own the initial desk research of your market. In this way, you don’t need to pay for this service by ordering it from professionals.

You’ll find more information on ways of saving on hotel app development here.

For our part, we guarantee optimal reasonable prices for the application development service. In addition, we promise:

  • a conclusion of a treaty with the prescribed conditions of cooperation;
  • сlear deadlines for all the project stages;
  • a guarantee that your application will be moderated and published on Google Play and AppStore.

Our advantages:

  • successful hotel app development experience;
  • business expertise in the development of start-ups;
  • a team of experienced experts of different profiles;
  • uniqueness: no standard solutions!
  • the high speed of work while maintaining its efficiency;
  • clarity of business processes.

More than 7 years we’ve been specializing in the development of iOS and Android mobile apps for different fields of activity. We have huge experience of successfully completed projects and hope that your hotel application software will soon join the list of our achievements too.

Ready to cooperate? Let us know right now, and hotel app development will get started!

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Originally published at agilie.com.