Let’s be honest. It can be frustrating to hear misleading stories about food production. Consumers see sensationalized headlines about food production and may not have all the necessary facts to make informed food choices.
Can you blame them? We’re all leading busy lives. It can be difficult to isolate facts in an atmosphere of emotion and noise. Sometimes, there can be a temptation to respond with a witty or snarky comment. But how does that response build trust in our food system?
Think about your biggest concern for your family’s health or well-being. Imagine if your concerns were simply dismissed. …
Before you take the stage in front of an audience, give these seven simple tips and tricks a read and some thought.
Everyone in agriculture can affect how both conscious and unconscious perceptions of our industry are formed.
Perception can be defined as a way of understanding or interpreting something. It’s how we make sense of the world. Our perception is our reality. Perceptions turn into opinions, which then turn into action.
Perceptions are formed quickly and constantly. Some are consciously formed through experience, while others are unconscious mental shortcuts to help us deal with the volume of decisions we need to make all the time. Every day, we group people based on shared characteristics, including age, gender and occupation. …