Growing people & partnerships
For almost 20 years, young people in southern Alberta have been hired for canola roguing — walking through fields of purebred canola to pull out specific weeds and volunteer canola plants. These weeds contaminate high value seeds used to produce new seed varieties that farmers purchase for growing crops. The initiative is a partnership between several parent seed companies and Select People Solutions, an HR staffing company based out of Lethbridge, Alberta.
Roguing takes place every summer for a 4–8 week period from mid-June to late July or early August when canola is in bloom. …
Let’s be honest. It can be frustrating to hear misleading stories about food production. Consumers see sensationalized headlines about food production and may not have all the necessary facts to make informed food choices.
Can you blame them? We’re all leading busy lives. It can be difficult to isolate facts in an atmosphere of emotion and noise. Sometimes, there can be a temptation to respond with a witty or snarky comment. But how does that response build trust in our food system?
Think about your biggest concern for your family’s health or well-being. Imagine if your concerns were simply dismissed. Would that bring you peace of mind? …
Before you take the stage in front of an audience, give these seven simple tips and tricks a read and some thought.
Everyone in agriculture can affect how both conscious and unconscious perceptions of our industry are formed.
Perception can be defined as a way of understanding or interpreting something. It’s how we make sense of the world. Our perception is our reality. Perceptions turn into opinions, which then turn into action.
Perceptions are formed quickly and constantly. Some are consciously formed through experience, while others are unconscious mental shortcuts to help us deal with the volume of decisions we need to make all the time. Every day, we group people based on shared characteristics, including age, gender and occupation. But there is a drawback to this efficiency — it can lead to stereotyping or misperceptions. In the interest of speed, our brains will often use the first or loudest impressions to form perceptions. …
The term “agvocate” means different things to different people. For us it’s a term to quickly encapsulate all of the positive intents of people actively speaking up for the agriculture industry; a simple way to build a community of like-minded, passionate people.
Our choice to embrace using the term was the result of many conversations among our team here and we love it. To us, an agvocate:
All of a sudden you find yourself in a conversation about farming with someone who’s not a farmer — perhaps at a party or a community event. Will you be prepared?
Your approach matters! Having some strategies on hand to have a meaningful discussion will make a big difference. Think of it as getting to know one of your customers.
Here are some things to keep in mind: