A UX case study for Amazon’s iOS App

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Overview

I use Amazon obsessively to research and buy all my products — I even considered myself a power user, up until I discovered a feature in the mobile app that I had never noticed before. This made me curious about how other customers were using certain features and inspired me to conduct a UX case study on Amazon’s iOS app.

Quick usability testing revealed several issues with key features in the app, so I designed solutions to solve those problems and validated them with additional usability tests.

Objectives

  • Discover how people use the Amazon mobile app, specifically around searching and purchasing an item in a…

About

Agnes Kim

Product Designer

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A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store