Lifting the veil of what UX Design really is — and why it matters.

Photo of woman with blindfold on
Photo of woman with blindfold on
Photo by Oscar Keys on Unsplash

Alright, I’ll say it.

It’s about time we learn how to actually speak about UX Design to non-designers and business stakeholders.

As UX Designers, we often fall short when it comes to explaining the bigger picture of what we do and why it matters. When we speak to fellow designers, they get it. They understand the subjectivity of design decisions, the importance of accessibility, empathizing with users, rapid prototyping, and crafting user personas. But when we try to explain these things to non-designers, it comes across a bit hand-wavy and ambiguous.

How to lift the Veil

The subjectivity farse

First of all, we need to get it through our heads for a second that design is an objective and informed practice just like any other field. Look, I get it — we make assumptions and have biases. Sometimes we don’t have time to test everything. But that is true in pretty much all other jobs that are perceived to be “black and white”. I used to work in finance, a field as objective as they come. Yet, we had to make assumptions and go with our gut feeling in many situations. In the real world, decisions are pressured by tight deadlines, so they are rarely perfect. …


COVID-19 isn’t the only virus we have to worry about.

Lately, it seems like COVID-19 is the only virus in existence. Yet, the COVID-19 era has caused more people to spend time and money online, creating a perfect environment for digital viruses to spread.

300% increase in reported cyber crimes. Online threats and phishing attempts are 6x higher. 148% increase in ransomware
300% increase in reported cyber crimes. Online threats and phishing attempts are 6x higher. 148% increase in ransomware
Design vectors created by macrovector. Data Source from Amount, FBI.

Cyber security threats are almost like their own virus. You can’t quite see them, but you know they are lingering in your surroundings.

Maybe you notice some symptoms:

  • New programs that were not installed appear.
  • The computer slows down.
  • Strange pop-up ads appear on the screen.
  • You lose control of your mouse or keyboard.

If you experience any of these symptoms, you’ve caught a cyber virus and need to seek immediate attention. Your personal or financial information may have been compromised. …


Nobody said finance was easy.

If you’re in UX, you’ve probably heard people say time and time again:

“simple is better!”

“just make it easy for the user!”

But, this is definitely not the case when it comes to fintech. …

About

Alexandra Grochowski

product designer. lover of oxymorons.

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