Struggles and successes

My Online Platforms class at Leeds Trinity University has taught me a lot about social media. When I started this class, I knew about some platforms such as Twitter or Facebook but I realized how much I had to learn about them and other platforms such as Medium.

Photo taken from the internet for noncommercial reuse

When I got to Liz Cable class, I didn’t know what Medium was about because the only blogging platform I used was Wordpress. The benefit of posting on Medium instead of your blog would be purely for the chance to reach a larger audience. Platforms afford little control over content, how it’s presented, how it’s monetized, who can monetize it, who can copy it, how long it will remain on the web, how it is promoted, and so on. Users of platforms like Medium give up control of their content in exchange for convenience and access to the platform’s audience.

While Medium is perfectly fine with publishers posting content to its platform that has already been published elsewhere, there are definitely some disadvantages of cross-posting to Medium.

Many businesses publish blogs in order to promote their site in search and on social networks. They create content relevant to prospective leads in the hope that a percentage of them will become buyers. All these can be made by adding hashtags, which is a positive thing to reach to those different audeinces.

Screenshot of one of my posts where hashtags can be seen

Another task that Medium has, is that it shows you the stadistics of your profile, fact that helped me a lot so I could know when was the best time to publish my posts.

Screesnhot of the Stats of my Medium account

As you can see above, it shows you daily the number of visits you had and if they were shared, which in Medium they call “recommends”. In my case, I do not have a lot of views but I have achieved one of my goals when I created this blog: to have a faithful follower. In my opinion, I prefer to have followers that like my posts and recommend them every week rather than a lot of views and no recommendations.

The other online platform that I have used the most and that I have learned more about is Twitter. When I started using it, I thought I knew everything, because it is really simple to write a tweet of 140 characters but week by week in the lectures, I have learned how important hashtags are as well as the interaction with your followers.

Screenshot of my Twitter account on Twitter Analytics

One of the platforms that I use with Twitter and didn’t know that exist is Twitter Analytics, where I can see impression numbers — i.e., how many times my tweet showed up in people’s feeds. You can get even more detail with breakdowns of when and where each of these impressions happened. Same goes for click stats and engagement metrics (favorites, retweets, etc.). Twitter analytics tells you where on the tweet and where on the network that someone clicked or engaged with your tweet.

But not only Twitter Analytics was helpful, TweetDeck was even better. The first thing that you will notice is that TweetDeck uses columns to organize the data. Each column contains a different batch of information that you specify and add. This platform is highly customizable, so you can focus on the aspects that you think are important to you.

Screenshot of my TweetDeck account

Above you can see how TweetDeck works. It has helped me reaching my goals on Twitter because I have engaged with my followers as I wanted to. I have met people that worked in the social media field and might help me with my other online platforms.

Using Medium was an easy thing, everything is well explained but TweetDeck and Twitter Analytics were more dificult. You need to know how to properly use Twitter so then you can see how your content works with those two platforms. Once you are used to check it daily, it is easier but I have to admit that it was more difficult than what I thought.

Overall, I started my Online Platforms classes thinking that I knew a lot about social media because “I was born with it”, but I was surprised how many things I have learned that will help me in the future with online platforms that are not yet created.

Alvaro Garcia