Great post! For me, ads are great when they are targeted to you and in the right context. Sometimes I find (especially on YouTube) that it can be hit or miss. Getting an ad for a new movie as I’m watching movie trailer, perfect! Not so sure about seeing a McDonald’s ad (I don’t eat meat and fast food) right before doing morning meditation. As long as the ad “add” to your experience, I’ll happily watch/click it to encourage the publisher.