A nomenclature for time framing challenge discussions

I find myself frequently involved in conversations that have a high degree of viscosity. Surprise. Those are usually discussions about new business ideas, innovation processes, social impact initiatives and so on.

The important details come up slowly during these conversations. As we hear more and more, we naturally gain supporting levels of understanding upon which we lever the following question. It’s hard, fuzzy and usually slow.

The questions we use to untangle the knot are common: what’s the problem you are trying to solve? Or who is the intended audience? We all know that. But one of the hardest aspects…