TIPS FOR GETTING YOUR BUSINESS NOTICED AND INCREASING CLIENTELE
Having trouble getting your products and/or services noticed? Need more traffic to your website, more engagement on your social media page, or simply put more customers? Lack of visitors to one’s web page is a common concern among many small business owners and entrepreneurs. With an infinite amount of websites and social media pages out there, it becomes increasingly challenging to get recognition among the masses. It’s not enough anymore just to have a website and social media page. You must have compelling enough content and graphics that will attract and engage your target audience enough to get them to click, then to convert. It is also important to be visible in your local community by being active in chambers and other professional organizations that can ultimately help you establish a following in your own area. The first thing you should consider is how you are rating in general exposure as compared to your competition. If similar businesses are rating much higher on Google than yours and you’re not seen by the neighboring community, this is a definite indication that your branding is going unnoticed and any potential clientele you could be receiving is lost to your competitors. Obviously they’re doing something that you are not, and it’s working to their advantage.
The following are some helpful tips that your competition is most likely utilizing that’s getting them the best exposure over you. These tips will help you generate a powerful digital, as well as traditional marketing campaign so that you can join the ranks of others by reaping the benefits that come from an increasing demand for your products and services. The key is to maximize your presence both locally and online.
HAVE A COMPELLING PROFILE: Your name and branding should be at the forefront. The best way to get those noticed by a larger audience is to have a prolific business profile. Start by telling your story with a professional bio that ties you to your business offerings. Include this on your About Us page and also incorporate it to your social media business page. Don’t just give a list of dates, duties, and places, but write a captivating narrative of how you and your company can add value to others with your expertise. This is the way to start establishing credibility that draws clientele.
SHOWCASE YOUR PRODUCTS AND SERVICES: Create pages to promote specific products or services you provide. Pay special attention to text and images that will support the other in creating the message you want to convey to your audience about your brand. Use keywords relevant to your offerings and hypertext links that will enable Google and other search engines to match your industry terms to search queries. Need writing services? Go to www.prolificprofiles4u.com
NETWORK ON A REGULAR BASIS: Join a business networking group that holds regular meetings and affords the opportunity to meet with other business professionals in a social setting to exchange information and referrals. By meeting other like-minded professionals face-to-face and sharing the benefits of your business, you build trust among your colleagues that can lead to new business opportunities and future recommendations.
REACH OUT ON SOCIAL MEDIA: Increase your connections by messaging others or joining a group in Linked In, or a professional Meet Up on Facebook. By participating in discussions and queries that are relevant to your field of business you increase your chances of receiving referrals or becoming a trusted source that others can draw upon.
USE VARIOUS MEDIA TO ADVERTISE: While keeping within your budget invest in print and electronics ads or a company video or slide show. Also, supplement your business cards with a brochure that gives more details about your business. It really helps to spread the word locally as well as compelling web content can help attract a greater online audience.
OUTSOURCE FOR CONTENT WRITING: It will save you time and money in the long run by working with an independent contractor. They have the talent, attention to detail, and are conscientious about turnaround time. In addition, they don’t require a salary or benefits. You pay for a writer when you need one, and in return you receive fresh new content that is designed to attract your target audience to what your business has to over. Furthermore, a professional content writer can provide a unique perspective that you might not have thought of because they have had plenty of practice and this is their livelihood. For more information go to www.prolificprofiles4u.com
