…he board and it was dry or weak, I would unhesitatingly and ostentatiously throw it into the trash. Life is too short for shitty whiteboard markers.
Things that are truly new need to use familiar mental models to gain user adoptions (i.e., Apple’s use of skeuomorphs.)
When people face a behavior that is not routine, then they may not find it simple. In seeking simplicity, people will often stick to their routine, like buying gas at the same station, even if it costs more money or time than other options.