Common Misconceptions About Marketing And Why It’s Bullshit
If you have a business you probably hear people tell you constantly that you need to market yourself in order to gain customers. While you will need to let others know about your business, you have to do it the right way. All too often marketing is done incorrectly. In fact, a lot of businesses spend way too much time on marketing and they don’t yield very good results. There are a lot of misconceptions about marketing and here are the most common ones.
Marketing Campaigns Work
How many times have you seen businesses spend a lot of money and time on marketing campaigns? They often focus all of their energy on these campaigns even though they just don’t work. An interesting survey shows that a little over half of the individuals polled felt as if more than half of what they read is bullshit. For businesses that try to market themselves, it’s an uphill battle. Since many consumers think a lot of what they see is bullshit anyways, most marketing campaigns come across as BS. Something that’s interesting about this survey is that it doesn’t matter what a person’s income, marital status, education or location is, they still think a lot of what they read is bullshit. It’s time to cut the bullshit in your marketing and really start to market in a way that consumers can relate too.
Consumers Benefit From The Same Old Marketing Methods
Let’s face it, what worked in terms of marketing 20 years ago just doesn’t work today. However, a lot of business see the emergence of social media and think that marketing methods should just focus on Facebook or Instagram posts. Unfortunately, these businesses are missing out on using marketing techniques that actually work. They waste a lot of time on strategies that just don’t give them the results they were hoping for. They are so hung up on other businesses using social media that they think that this method must be working for them. Despite the fact that businesses often don’t have to pay to market themselves on social media, they still aren’t getting their money’s worth.
They Are Engaging Their Customers
Businesses tend to think that they are engaging their customers when in reality they are actually turning them off. Some businesses have the mindset that any marketing is better than no marketing. What they don’t realize is that bad marketing can be worse than no marketing at all. This is why it’s important to stop the bullshit and change how marketing is done. If you are going to spend your time and energy marketing a business, you should at least make sure that it’s actually engaging to potential customers. Businesses need to shift their thinking in everything from B2B marketing to P2P (People 2 People) marketing. A lot of marketing teams focus their time on marketing methods instead of ways that they can add value to their company. This is why marketing often fails.
Most Spent On Market Will Be Gained Back On Profits
Sure this is the case if you have a successful marketing campaign, but many businesses don’t. They rationalize spending a lot of money on marketing because they assume that they will be able to increase their profits. Businesses are often flustered when they find that they aren’t increasing their sales as much as they’d like and aren’t making back any of the money that they spend on marketing. They would be better off holding off on marketing for a while and learning how to actually market effectively. The time and money they spent to learn how to market correctly could easily increase their profits. However, many businesses just don’t want to admit that they have been marketing wrong…often for a very long time. What’s scary is that some businesses are spending more than 30% of their budget on online marketing, which is simply money down the drain because they won’t be able to gain this money back in profits.
They Have Everything Under Control
This brings me to my next point, businesses don’t want to seek help when it comes to learning how to market because they think they have everything under control. No one wants to admit that they just don’t know what they are doing and something that they poured a lot of time and energy too just isn’t working. This is especially difficult for businesses that have been around for a while. They don’t want to admit that they have been marketing all wrong for years and that they may need help. It’s a shame really as the longer they continue to market incorrectly, the worse things can get. Unfortunately, the longer it takes for them to admit that their marketing strategies aren’t working, the longer it will take them to increase their profits through successful marketing.
It’s Easy To Figure Out Who To Target
In order for marketing strategies to work it’s important to know who to target. Many businesses just don’t know who they should be targeting. They spend so much time targeting the wrong individuals and so little time targeting the right ones. If they would spend less time marketing and more time on figuring out who it is that they should actually be targeting, they would be able to gain customers and reap the benefits of marketing correctly.
How To Stop The Bullshit
If you find that your marketing strategies just aren’t working and you’re ready to do something about it, the good news is that you can. You will need to change your mindset and what you’ve always thought about marketing. However, you don’t have to do this alone. The book ‘Cut the Bullsh*t Marketing’ can help you in ways that you never imagined. It will allow you to cut the bullshit marketing and start marketing in a way that actually works. It doesn’t matter how long you’ve been in business or what type of business you have, you can still learn a lot from this book. You can easily order ‘Cut the Bullsh*t Marketing’ on Amazon and overhaul your company’s marketing efforts.