You’ve been working relentlessly on the latest design — it’s looking great and you’re raring to go. Nice one. But before you confidently hand it over to the engineering team to make it a reality, it’s time to get some feedback and test your prototype with users. In this article…

A. Empathize & define opportunities for improvement After reviewing the business’ goals at the end of last quarter, the Research team wants to identify if we have an opportunity to make users stream more content. They have identified a challenge which they think is worth exploring: “Improve how Spotify users find music to listen to.” We were…

This subject may seem incredibly “big” for a single article, but it’s about the specific nature of usability that we often overlook or confuse. With this appreciation, you’ll be able to design more effectively, and your website’s users will be able to grow, too. Usability replaced the outmoded label “user-friendly” in the early 1990s. “Usability” has had trouble finding the definition we use now. Different approaches to what made a product “usable” splintered between looking at it with the view of the product in mind (i.e., …