Preparing a transparent structure and commercial activity plan of the company

Bulleon’s initial marketing strategy is being guided by the current market analysis which will be refreshed quarterly through scheduled in-house and external market research as new competitors and new functionalities are connected to the Blockchain. The market research, in combination with SWOT analysis conducted on no less than a quarterly basis, will identify opportunities for refining marketing and promotion as clarity on the Blockchain revolution emerges.

• Promotion — initial marketing of Bulleon will focus on Bulleon’s ability to build upon the Ethereum Blockchain’s value proposition with respect to security, privacy, wealth building, incorruptibility, and non-discriminatory and non-jurisdictional accessibility and will focus on establishing Bulleon as the all-in-one platform to manage, trade, lend, mine, and authenticate cryptocurrency.
  • Competitive analysis — Bulleon will conduct simple research and analysis of other digital currencies along with other Blockchain technology. Bulleon will not limit its potential to the cryptocurrency space but will innovate and organically position itself where there is demand in terms of other products and services on the Blockchain.
  • Audience — Bulleon will run concurrent marketing campaigns to both prospective token holders and to other potential partners in the Blockchain innovation space.
  • Marketing mix — in response to its ongoing market analysis, the marketing mix will be a rotating blend of social media, paid media (online ads), earned media (publicity gained through industry-leading expertise, i.e. guest blogging, conference appearances, article contribution), and word of mouth. The Bounty Program described in section 4.10 will incent and reward translators, bloggers, and commentators for their promotional efforts. The majority of proceeds will be committed to marketing efforts — an aggressive approach that will be fueled by the Force Gathering Whirl of Bulleon.

Website: https://bulleon.io/

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