In the early 1990s, John Sylvan wanted to solve a common problem — fix office coffee. He tinkered and tested and learned and eventually created what we now know as Keurig pods (though not without b…
…the way they’ve always been done. It makes sense, you know. The biggest businesses have deeply held convictions about process because those processes are why they are the biggest businesses.
The tension of “that’s not quite right” is often the first step to creative outbreaks. This is true in people, process, or product.