We only care that our inventory has sold out!
NIKE’s SNKRS App has failed many of its customers once again. Over and over and over again rings the countless cries from customers across the internet on social media platforms like Twitter, Instagram, and Facebook to bash Nike about them not doing anything regarding the Bots that rob them of their chance to obtain highly sort after sneakers.
For years customers have jumped ship from the brand for competitors like Adidas and other upcoming brands. Nike rarely notices as such due to the number of successful purchases those Bots have made which replaces an old customer. To Nike, nothing’s changed and are still making and exceeding their quarterly goals while many customers are severely unsatisfied with countless failed attempts aka strike outs for desired shoes.
Customers who can afford to buy shoes for resale prices do so, while most of Nike’s customer base cannot which continues the outcry for Nike to do something about it. Bots like Another Nike Bot and AiO (All in One) Bot wrecks havoc by stealing chances out from customer’s fingertips enraging them to call Nike and or message them along with telling friends and the public not to use their app due to high failure rates.
Bots execute commands much faster than any human can. While customers are pressing the price button which takes them to the screen to select size, etc. to submit, the Bots have already selected “Submit” with the sizes needed to check out in milliseconds which puts human customers at the back of the line until all Bot orders ahead of them have been fulfilled. “You’re now in line” is as hopeless as the spinning wheel of death on a computer where the user hope there’s success after the long wait.
How can Nike combat this? It’s actually quite simple for a company as big as theirs…unless well, they don’t care or they’re painfully dim in figuring out how to combat it. One approach is, Nike can run tests based on the speed of Bots/programs adding to cart vs Human transactions, look at the data then up the security and write functions (programming) to negate non-human transactions. Folks are also using proxies, they can attempt to detect those connections as unusual and negate them to allow more “normal” interactions/transactions.
It’s up to Nike to resolve this issue, and unfortunately they are failing terribly to do so. Customers should write to them by the thousands to get them to move on resolving this issue. Let them hear your disappointments and concerns…surely some of our neighbors hear us. 😅
