Making Sense of Push vs. Pull Innovation

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Next time you’re sitting in front of your laptop, take a moment and type “how to innovate” into your search bar.

I tried it just the other day… and got nearly 24 million results.

There were articles on topics ranging from design thinking, to idea generation, to how companies run their innovation programs. And I saw countless advertisements, op-eds, and opinion pieces by consultancies and researchers proclaiming that their way was the newest or best way to innovate.

But try as I might, the only real conclusion I could draw from my search was that the “right” way to innovate is totally dependent on the problem in front of you. With so many tools, approaches, and techniques available, the most effective innovators are those that understand how to apply the right tool, in the right situation, at the right time.

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