
…ow for validation of design (getting to understand if the designs they’ve done are done correctly). What a sprint-0 can never do well enough is the empathetic approach of determining first if it is even the right design to be designing in the first place. Lean UX, as Jeff Gothelf’s puts it, puts the brain (and I’d say adds a little heart, too) to agile’…
Just like the food industry manipulates our innate biases for salt, sugar and fat with perfectly engineered combinations, the tech industry bulldozes our innate biases for Social Reciprocity (we’re built to get back to others), Social Approval (we’re built to care what others think of us), Social Comparison (how we’re doing with respect to our peers) and Novelty-seeking (we’re built to seek surprises over the predictable).