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Aya Horiguchi
Aya Horiguchi

Aya Horiguchi

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From Agile is Reducing the Value of Your Design Team by Dave Malouf

…ow for validation of design (getting to understand if the designs they’ve done are done correctly). What a sprint-0 can never do well enough is the empathetic approach of determining first if it is even the right design to be designing in the first place. Lean UX, as Jeff Gothelf’s puts it, puts the brain (and I’d say adds a little heart, too) to agile’…

From Tech Companies Are Designing Your Life — Here’s Why You Should Care by Tristan Harris

Just like the food industry manipulates our innate biases for salt, sugar and fat with perfectly engineered combinations, the tech industry bulldozes our innate biases for Social Reciprocity (we’re built to get back to others), Social Approval (we’re built to care what others think of us), Social Comparison (how we’re doing with respect to our peers) and Novelty-seeking (we’re built to seek surprises over the predictable).

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情熱が脈動する鮮麗な世界に生きるための、未来差分と初速の考え方

高橋祥子

UX Tools for User Research and User Testing

uxdesign.cc

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