As we all try to survive the largest pandemic any of us have ever known, we all have a responsibility to have a working understanding of the situation and disease. For communications professionals like myself, using correct and accurate language can improve this understanding. Inaccurate communication can spread misinformation and…


On Thursday evening, I came across a tweet from a tech publication in my timeline. The headline was that recently fired Google engineer James Damore claimed that being conservative at Google was comparable to “being gay in the 50s”. This immediately brought to mind Alan Turing, one of history’s most…


This has not been a good week for marketers. Don’t get me wrong: I never expect to wake up and read a news piece about how wonderful marketers are and how they’re making the world a better place. …

Alex Hosselet

Alex is a digital marketer, community volunteer, and cat enthusiast living in Ottawa, Canada.

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