Technical SEO

ahsan khan
3 min readMay 26, 2023

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Introduction About Technical SEO
Technical SEO is the practice of improving a website’s technical components in order to increase its visibility and move it up the SERPs. In order to facilitate web crawlers’ access to and comprehension of the information on the page, it entails a number of technical duties, such as simplifying website navigation, structure, code, and content.
Some of the fundamental elements of technical SEO include ensuring sure the website is mobile- and responsive-friendly, enhancing page performance, using structured data markup to help search engines comprehend the material, and making sure the URLs are short and simple to remember.

Since it creates the groundwork for successful SEO initiatives, technical search engine optimization (SEO) is crucial. If you do not possess a strong technical foundation, it could be challenging. Crawling, indexing, and ranking a website’s content by search engines can have a detrimental effect on how noticeable a page appears in search results.
Making sure the website is responsive and mobile-friendly, improving page performance, utilizing structured data markup to assist search engines understand the content, and making sure the URLs are simple and easy to remember are some of the fundamental elements of technical SEO ,

Because it establishes the foundation for effective SEO initiatives, technical search engine optimization (SEO) is crucial. Without a strong technical foundation, it may be difficult for search engines to crawl, index, and rank a website’s content, which may have a negative effect on how visible the page is in search results.

Scope Of Technical SEO

The scope of technical SEO is broad and includes a range of technical elements that impact the visibility of a site and search engine ranking. These are some of the basic components of technical SEO.

● Website Architecture
This entails improving the site’s organization, URL structure, and internal linking to make it easier for search engines to crawl and index the site’s content.

Site Speed
This entails accelerating web page loading times since quicker-loading pages typically rank higher in search engine results.
Mobile Optimization
A website must now be optimized for consumers who are mobile due to the rising use of mobile devices. A component of this is to make sure the web page is mobile- and responsive-friendly.
Technical SEO Error
Technical SEO also entails locating and resolving technical problems like broken links and 404 errors. concerns like duplicate content and others that might have a detrimental effect on search engine visibility.
● Schema markup
Applying the schema markup makes it easier for search engines to comprehend the content and context of a website, which can increase its visibility and ranking.

● Site security
Search engines like websites that employ HTTPS (a secure connection), as it provides a safer user experience. The scope of technical SEO is always evolving as a result of developments in technology and search engine algorithm modifications. It’s essential to keep up with the newest trends and best practices to keep a website optimized for search engines

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