The Evolution of Managed Marketplaces

Going beyond discovery

To start, as an example, let’s take a look at all of Yelp’s local services categories in San Francisco:


Principles of Online Managed Marketplaces

I have deliberately left out the local businesses (agencies) that can be found in each of these subcategories from the previous image, because software managed marketplaces offer scale (through software) and support (which boosts customer experience and confidence) in a fashion that local businesses most often cannot.

source: iTunes
source: via Anu Hariharan

Provide More Value Through Software → Capture More Business

The transactional payment model isn’t an absolute by any means. There are

Demand “Shock Absorbers” by Jeremy Stanley, source:

Opportunities abound for Managed Marketplaces



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