Using Skype’s Recording Feature as A Livestreamer & Podcaster
Skype is no longer a shiny app in the digital media space. Every time when we talk about Skype, it actually feels a bit nostalgic. After all, Skype came out in 2003.
The digital media space has changed dramatically since then. Hundreds of apps have emerged and disappeared; Skype might seem almost forgotten, but that’s far from the truth!
Skype is coming back. Recently, Skype added several new features that have significantly improved its user experience. My personal favorite is the recording function. In this article, I will share some ways that social media professionals can leverage the recording feature.
Skype’s Recording Feature For Live Streamers
As an entrepreneur, one task I do on a regular basis is producing content. Besides blogging on Medium, I host a weekly Facebook live show, where I interview leading professionals to discuss social media and digital marketing. My show on average lasts 45 minutes to an hour. I have been hosting my show since June 2017 and interviewed quite a few high-profile social media marketers.
Over the past year and a half, I have been trying to repurpose the live video content that I have produced. Unfortunately, I do not have the time to effectively and efficiently repurpose my live-streaming video content. For example, I have not yet created any short video snippets to give people a sneak view of my interview.
That’s why I was so delighted to discover Skype’s recording feature via my dear friend Ross Quintana. In fact, Ross and I tested out the recording feature and produced a quick video for you. Click on the link below and check out the video that we recorded via Skype.
The above video took us only a few minutes to record. And we recorded it natively on Skype without leaving the app. Plus, once the recording is done, Skype gives you a nice interview split screen.
In addition, when Ross and I were doing our Skype chat, we recorded our conversation and shared it in the Skype chat box. At the same time, we were able to watch the recording as we continued our Skype chat, without leaving the app. As far as I know, I don’t think any other app allows you to do the same.
I can easily see myself recording a quick one-minute highlight with my Facebook live show’s guest after an episode is over. Then, I can share the recording on multiple social media channels. This recording feature has made a live streamer’s life much easier.
Skype’s Recording Feature for Podcasters
Besides live streamers, another audience that can benefit from Skype’s recording feature is podcasters. The recording feature has made recording podcast interviews so much easier.
In fact, my friend, John Lim, has just written an article and shared how Skype’s recording feature has made podcasting much easier. Click on the link below to check out John’s article. John is the host of a popular podcast called Moving Forward. I had the great honor to have John on my Facebook live show to discuss podcasting in 2018 and beyond.
Skype just made it that much easier to get into podcasting
Back in August, I shared my steps to launch a podcast; showcasing two options. Option 2, which is what I use, utilizes…
Bonus: Skype Listens
There are billions of brands in the digital place. Many of them claim that they listen to their customers and care about their communities. But, how many brands actually commit to social listening?
Probably not that many.
Besides being an entrepreneur, I am a college professor. Recently, I gave the students in my Social Media class an assignment that asked them to tag their favorite brands on various social media channels and document if their brands actually engaged back and how long it took them to get back to the students.
For a class of 30 students, NO brand engaged back. Many students actually tagged quite a few well-known brands.
I asked my students how they felt about it. Almost every single one of them said they were not surprised.
I guess not engaging with communities and fans has almost become a norm.
This context makes brands who do practice social listening stand out. Skype is one of the brands that actually listens.
A few days ago, I had a Skype chat with my friend and I shared our experience and tagged Skype. See the tweet below.
Skype got back to me a day later. See the tweet below.
I love it when brands engage back and try to be human. It makes me love them more and want to support them more.
Keep up the great work, Skype.
Have you tried Skype’s recording feature? How have you used it? Let me know in the comment section?
Ai Addyson-Zhang is a professor, speaker, live streamer, social media expert, and digital learning consultant. She coaches educators and leaders to embrace digital storytelling to build thriving communities conducive to teaching and learning. Ai has been featured in Forbes and Inside Higher Education. She is also a contributor to Entrepreneur. Ai is on Twitter, Facebook, LinkedIn, and Instagram@AiAddysonZhang. She’s the host of a weekly Facebook live show, Classroom Without Walls on every Wednesday at 5PM, EST.