By James Clear

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These are my notes on ideas and concepts I found interesting — not a comprehensive summary of the book. Buy the book

The Surprising Power of Atomic Habits

We convince ourselves that massive success requires massive action. Actually, the inverse is true: Small improvements accumulate into remarkable results.

Habits are the compound interest of self-improvement. The same way that money multiplies through compound interest, the effects of your habits multiply as you repeat them.

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If you get 1% better each day, you’ll end up with results nearly 37x better after 1 year

1% better every day

The effects of small habits compound over time.

They seem to make little difference on any given day and yet the impact they deliver over the months and years can be enormous.

Why monetizing your podcast with a listener-supported membership is far less work than you may think.

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Ads are the best-known way to monetize your podcast. They work well for some established shows, but they can be time-consuming, distracting and unpredictable.

Thankfully, there’s an increasingly popular alternative to podcast advertising: You can convert your listeners into paid subscribers. You get a sustainable, recurring source of revenue (that can exceed advertising income!), and provide more value for your biggest fans.

“Podcasters in China can make over $8m a year with just 250 thousand listeners [via audience support]. In contrast, Serial, America’s most popular podcast ever, made about $500k in ad revenue in its first year.”

– Andrew Wilkinson, Howard Stern is Getting Ripped…

Why subscription revenue is less time-consuming, more predictable, and the future of podcast monetization

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You’ve got scripting, interviewing, recording and editing down to a science. Thousands of listeners are eagerly awaiting the next episode of your show. You’ve put years of blood, sweat and tears into building a successful podcast.

There’s just one nagging question that keeps you up at night: How is this going to pay your rent?

The good news? You’ve done the hard part: It’s harder to create something so good that people choose to consume it regularly than it is to persuade a percentage of them to pay for it.

The bad news? There’s no one tried and true method of podcast monetization. After doing a bit of research and talking to a few friends with successful podcasts of their own, you’ve narrowed it down to two possibilities: you can either start putting ads on your show, or you can paywall it. …


Aidan Hornsby

Founder of DoubleUp (, co-founder of Supercast ( Admirer of simplicity, fan of excess. Sharing notes at

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