How do DeFi apps engineer sustained growth in an industry characterized by little or no user loyalty?

The relatively low cost of switching between decentralized applications, or “dApps,” coupled with the constant availability of “switching incentives” in the form of yield farming rewards, has made it infinitely harder for any dApp to engineer user growth strategies. Additionally, the open source nature of the blockchain has eroded product differentiation and made it challenging for dApps to sustain a favorable value proposition over competition.

To answer the question, I’ve examined the impressive growth of Curve, a popular constant function market maker (CFMM)…

Aiham Jaabari

Product growth engineer | Advocate of decentralization

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