Running a marathon is a long-term challenge that needs a sense of purpose, a significant commitment and a lot of hard work. In the International Team at Unbounce we thought it would be interesting to turn this physical challenge into a knowledge-based one and create a campaign to increase the…

As marketers, you’re continually looking for new ways to get the attention of your target audience with specialized content they’ll find useful. …

How we tripled our marketing campaign’s target by taking a user-centered approach. Many campaigns are launched based on assumptions. Even if it’s hard for you to accept it, you’ve probably been involved in some of them. …

From busy trade show floors to professionally-lit celebrity panels, it seems every marketing brand wants a South by Southwest-style event all their own these days. But, with so many conferences for your target market to choose from, it’s risky running a large-scale event as a mid-sized brand. …