Did you know that website visitors decide whether they like it in about 50 milliseconds? You don’t have much time to make a good impression.
Visual first impressions -can make the difference between losing prospects forever, or turning them into lifetime customers.
But how do you quantify aesthetic preferences?
Running a marathon is a long-term challenge that needs a sense of purpose, a significant commitment and a lot of hard work.
In the International Team at Unbounce we thought it would be interesting to turn this physical challenge into a knowledge-based one and create a campaign to increase the…
As marketers, you’re continually looking for new ways to get the attention of your target audience with specialized content they’ll find useful. …
How we tripled our marketing campaign’s target by taking a user-centered approach.
Many campaigns are launched based on assumptions.
Even if it’s hard for you to accept it, you’ve probably been involved in some of them. …
From busy trade show floors to professionally-lit celebrity panels, it seems every marketing brand wants a South by Southwest-style event all their own these days.
But, with so many conferences for your target market to choose from, it’s risky running a large-scale event as a mid-sized brand. …
