Our book launch was botched and it’s been crazy at work trying to fix it

See: https://medium.com/@nickkokonas/why-we-are-self-publishing-the-aviary-cookbook-lessons-from-the-alinea-book-e89236ab6ca1

There is even more detail in Tim Ferriss’s long conversation with Kokonas posted a couple weeks ago, which is, incidentally, my favorite podcast of 2018: https://tim.blog/2018/10/18/nick-kokonas/

There is definitely a love-hate with the publishing industry, but Kokonas’s story of putting together these books and the ROI for doing it in-house—with a much higher level of detail and finish—is incredible.