Airtime Rewards: Letting your favourite shops pay for your mobile bill.

Airtime Rewards
Aug 15, 2018 · 5 min read
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What is Airtime Rewards?

We’re a cost free, unique retailer rewards programme, which helps our members to reduce the cost of their smartphones simply by shopping with their favourite major UK retailers. Our active members are saving £10 each month with some eliminating their mobile bill entirely.

How it works

By simply registering their mobile number and securely adding any debit or credit payment card to the app, customers shopping at our partnered retailers including Waitrose, Debenhams, Primark, Argos, Topshop and Boots automatically receive airtime credit to their mobile bill, helping them reduce the cost of smartphone ownership.

We can seamlessly track transactions via Visa & Mastercard — which eliminates the hassle usually associated with reward schemes, with no cards, QR codes or paying with the app needed.

How we benefit our partners

At Airtime Rewards, we confidently incentivise higher consumer spend for our partners, as well as lowering the age demographic of their customers — this means for some merchants, we unlock a large market segment they would otherwise not have access to.

On average, we see Airtime members spend 20% more per visit than any other customer; rewards are calculated at a percentage of total spend, so the members know the more they spend the more they save.

Our retailer partner Debenhams wanted to attract a younger audience, so they partnered with us at Airtime Rewards. We were able to reduce their customer age demographic by approximately 22 years, allowing them to harness the potential of a new position in the retail market.

The major UK mobile networks onboard have found find their customers are more likely to commit to a higher tariff or renew their contract with their current provider, or even upgrading their device earlier.

Does it work?

Oh yes, it does. Don’t just take our word for it. We have over 600,000 members, and here’s what some of them have to say about us…

“Great way of saving money — and just carry on shopping as you already are” — Nick Lindner

“Already had one payment to mobile and another one is due. Great 😊 ” — Mark Gregory

“Great being able to shop/ eat out and get rewarded for doing so!” — Charlie Davis

“If you’re not involved, get on board now!”— Michael Adams

Our partners

Ambassador Theatre Group, American Golf, Appleyard Flowers, Argos, Ask Italian, Aspinal of London, Barrhead Travel, Belgo, Bella Italia, Bloom & Wild, Boots, Boux Avenue, Butlins, Byron Hamburgers, Cafe Rouge, Caffe Nero, Carbon Restaurants, Carphone Warehouse, Chef & Brewer, Clarks, Crag Hoppers, Crew Clothing, Debenhams, Debenhams Ireland, Dorothy Perkins, Farmhouse Inns, Feelunique, Foot Locker, GANT, Gousto, Groupon, Halfords, Heal’s, Holland & Barrett, Hungry Horse, Hussle, Intrepid Travel, JoJo Maman Bebe, Kwik Fit, Laithwaite’s Wine, Miss Selfridge, M&M Direct, National Express, Nike, NowBroadband, P&O Ferries, Papa John’s, Pizza Express, Pure Pet Food, Primark, Q-Park, UNIQLO, Rail Europe, River Island, Ryman, Spaghetti House, The Body Shop, TGI Fridays, The White Company, Thorntons, The Protein Works, Tom’s Kitchen, Tower London, Topshop, Topman, Wallis, Waitrose, Wilko, Whittard, White Stuff, YoSushi!, Zizzi’s


Tagline: “Rewarding the mobile generation”

Consumer Website:

Corporate Website:

Price: Free

App Store link

Google Play link



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Our Telefonica Partnership

We successfully completed the Telefonica’s WAYRA incubation process in 2017, and have continued our relationship with Telefonica as a key strategic partner and shareholder.

In the press


“Fintech start-up Airtime Rewards has been selected as one of the top 20 UK companies to watch.”

“Airtime’s benefits all parties by providing a simple and tangible way for customers to earn rewards for purchases”

Seed funding round…

“Airtime’s disruptive technology solution removes the need to carry multiple loyalty cards and instead intelligently capitalises on two of the most commonly carried items — an individual’s mobile phone and their bank card.”

“A tech start-up is aiming to transform loyalty cards schemes by rewarding shoppers with mobile phone credit or data”

“A linear, and unobtrusive loyalty scheme which provides instant rewards, at no inconvenience, for the customer.”

About our founders

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Airtime Rewards is not the first tech-based rewards venture to interest Josh and Adam. The serial entrepreneurs were already beginning to shift reward programmes from the dated use of loyalty cards to a more advanced and seamless process. Both were behind the success of numerous retailer loyalty projects, such as for Chelsea FC, The Guardian, as well as the technology powering the hugely successful ‘Orange Wednesday’ scheme. However, for Josh and Adam, Airtime Rewards shines as their most innovative tech-endeavour to date. With the rising cost of ownership and consumers increasing dependency on their smartphones, the pair wanted to allow consumers to earn rewards where it mattered the most. Using their combined network of mobile operators and retail contacts, along with an ability to design and apply card linking technology, Airtime Rewards provides a rewards service to customers to shop with their favourite retailers and enjoy their smartphones for less.

Notes to editors

Airtime Rewards is an innovative retail rewards business, working in partnership with the mobile networks and high street retailers, to make rewards more relevant and impactful their customers.


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Brand assets

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