6 Tips to Improve Your Email Marketing Open Rates
We all know that email marketing is a very effective way of communicating with your subscribers and converting them into customers. In all forms of online marketing, email marketing is still working great and provide higher ROI to businesses. But to become successful in email marketing, you need some tips to consider in your strategies.
To make your email marketing successful and get desired results, you should use effective email marketing strategies that can help with boosting conversions. Before using any strategy, you have to ensure that your emails get opened by subscribers. Therefore, email open rates are the first thing to work on. Let’s check out some tips to improve your email open rates.
1. Subject Line
The first and most important thing to consider for improving email open rates is the email subject line. Your subject line should be unique, interesting and engaging for the receiver. You can test and optimize it as per your audience. Subject line plays a big role in improving email open rates.
2. Personalization
Use of personalization in both subject line and email copy is necessary. Emails that contain the receiver’s name have better open rates. Also, creating an engaging and personalized email copy works really great. Emails with high quality content always receive higher open rates.
3. Sender Email Address
Whenever you send email from an individual person’s email address, it has better chances of being opened compared to when you send email from a company’s email address. Therefore, you should try sending emails from a person’s account whenever possible.
4. Sending Time
Timing is also a very important factor in email marketing success. You should identify best time and days to send emails to your subscribers as per their time-zones. Sending an email on correct time can amazingly improve its open rates while if you send an email during busy hours; you might not receive a good open rate.
5. Updated List
Keeping your email list up to date is also a factor which affects email open rates. With time, some of the emails in your list might be no more interested in your newsletter or some of them might be changed their email addresses. Therefore, remove such emails from the list to improve open rates.
6. Spam Filters
Spam filters are used by various email service providers, these filters identify emails that look like spam and prevent them from going into inbox. To avoid your emails going into spam box, you should always make a check of spam score before sending emails. If email goes into spam box, then you’ll not be going to receive desired open rates.
Final Words
You can understand that to make an email marketing campaign successful, you have to get your subscribers open your emails. All the email marketing strategies are not going to work if emails do not get opened, therefore, use these tips to improve your email open rates and then you can get desired results from email marketing.
