Important Landing Page Factors You Should Know About
Landing page is the most effective way to generate leads for business and its design is a very important thing to draw attention of user. Landing page is like an entrance for visitors and if you want to accomplish your goals with this page then there are some multiple factors to implement while designing the landing page.
Users are encouraged to perform desired action when they land on the landing page, to get this done there should be a proper call to action placed on the page. Apart from this, there are many other factors to consider for creating a perfect landing page. Below we are sharing some important factors you should know about for creating better landing pages.
Landing Page Goal
The first important thing to consider is defining your landing page goal. Before building the landing page, decide what do you want to achieve with this campaign. Arrange all the important goals and then prioritize your goals. Select target audience and accordingly make your plan to create landing page which can help you accomplish your goals.
A Strong Headline
Headline is a very important part of landing page, it’s where the customer connects with you. If you make a strong and interesting headline which is also easy to understand, then you can easily connect with the users visiting your landing page. Before creating the headline, understand your goal and make sure visitor relates to it. A perfect headline is short, sweet, and quickly gets to the point.
Powerful CTA
A call to action or CTA is the thing where you appeal your visitors to perform action. Basically, it is the major element on your landing page which is used to complete your goals such as grabbing a lead. It is important to identify what your call-to-action is and how you can present it to your visitors in the best possible way. Always try to make clear CTA and use simple yet actionable words on the button.
Video & Images
You might be aware of the fact that visuals play an important role on the landing page to attract visitors and increase conversions. Inserting relevant images and a video on your landing page is a very helpful practice. Study shows that embedded video on a landing page can increase conversions by 86%. Although, make sure to use optimized images & videos on the page for good speed.
Design & Color
While designing your landing page, keep in mind that the clean & simpler a page’s design, the better. It must be easy to navigate and fast to load. Use nice and attractive color combinations, you might consider using catchy design and colors on your CTA buttons. You can use sites like colorschemedesigner.com which helps find the best color combinations. Also, always create a responsive design so that the page can be easily viewed on mobile devices.
Conclusion
Finally, we hope you got an idea about how you can create a better landing page by considering above important factors. These are just some of the major factors you should consider but there are few more which you will learn as soon as you start implementing these on your landing page. Start making your landing pages and let us know how these factors affect the performance of your pages.
