Email Marketing for beginners.

Email marketing is a part of digital marketing.

In email marketing you use email to promote or market a company’s product or services. Usually, such emails are sent to a group of people. Email marketing offers better ROI (return on investment) than TV or radio ads.

It helps in reaching out to your target market at low cost. It is a great way to stay connected with your potential clients and existing customers. You can keep yours customers engaged by sending updates about new products, features, and services, etc. It can play a major role in creating a brand’s image.

Right way to do email marketing

To do it right, you should have permission from a person before you send her an email. An easy way to get permission to send email is to have a form on your website. Here a visitor to your website can add her email and get on to your email list. Once this done, you can start sending emails to this person.

A person who adds their email to an email list is called a “subscriber”. Give your subscribers a strong reason to receive and read your emails. Otherwise they have the option to unsubscribe from your mailing list.

Types of email marketing.

1. Periodic Newsletter: You can send weekly/monthly/quarterly emails to your subscribers. In a newsletter, you can send links/ info related to product updates, customer interviews, event participation,and new blog posts.
2. Promo Emails: Through promotional emails you promote your stuff by giving an offer to your subscribers. These emails work well to inform people about new product launch, a new offer that has some benefits for the subscribers - like buy 1 get 1 free offer, or discount on products for a certain period. With promo emails, you attract the customers and lead them to buy your products or services.
3. Auto Responders: Auto responders are the set of emails that are sent automatically to the subscribers. Once they register on your website or when they fill an online form on your landing page, they automatically start getting emails. Through this you can send series of emails in a sequence that includes welcome email, future plans, testimonials, etc.
4. Email Surveys: You use these emails to take feedback. It helps to get opinion of your readers and take decision based on the results. For example, if you run a company that makes mobile phone covers — you can send a survey to find out which covers your subscribers like better — before you start production. This will save you time and money by only investing in products that people like.

Benefits of Email Marketing.

Easy, Quick and Effective communication: Email marketing is one of the easiest and quickest forms of marketing. You can send email from anywhere, anytime. Your subscribers can see it when they want. Email is more personal than an ad. Hence, it is effective in communicating your message to the audience.

Reach Targeted Audience: In email marketing you target your audience and then send emails accordingly. To do this, you can make a list of subscribers based on a criteria like city, gender, product, income and so on. Send relevant emails. For example, through email marketing an automobile can send promotional offers related to automobiles only to male subscribers.

Reach Wider Audience: The bigger your email subscriber list, the more reach it will have. Even if you are in a city like Delhi you can send emails to subscribers in another city or a different country. So, without any additional cost, you can expanding your brand to a global audience.

Measurable: With modern email marketing software (shared below) you can measure the success of your email marketing campaign. You can use metrics like like open rates, click rates, delivery rates, responses, and conversions to see how effective your emails are. Based on the data you get you can plan your future marketing strategies.

Key statistics.

1. Over 80% of users report reading email on mobile devices.
2. 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies.
3. U.S Saturday has the highest CTR at over 9% (Sunday is second just under 9%)
4. 65% prefer emails that contain mostly images vs. 35% who prefer mostly text.
5. Over 50% of respondents say they read most of their emails.
6. 12% of people use separate work and personal inboxes.

(Data Source: HubSpot)

Popular Email Marketing Providers.

Here is a list of some of the popular email marketing software providers:

• MailChimp
• Constant Contact
• StreamSend
• iContact
• AWeber
• GetResponse
• CampaignMonitor
• ConvertKit

Tips for email marketing.

1. Capture the attention of the customers with a creative subject line.
2. Clear, concise content and messaging.
3. Give a call to action.
4. As more and more people use mobile to check emails, it is important to make sure that your subscribers can read your email on their phone.

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Now you know the basics of email marketing. Time to get started and send your first email to your subscribers. If you do not have subscribers yet — ask your friends and family to join your email list.

For questions or suggestions — reach out at twitter.com/aishpawar

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