Instagram Story Strategy: How to Use The IG Stories to The Fullest and Grow Your Following

You can do a lot more with Instagram stories than just posting pictures.

Here are some tips for you to get more engagement through Instagram stories.

Use All That Instagram Offers

IG stories have so many features like GIFs, stickers, music, hashtag, poll etc. You should use all of them to get the most out of your efforts.

1. GIFs— It is my favorite feature among all. You get cute sparkling GIFs that define your mood, and feelings. With GIFs, you can make your stories look good.
2. Stickers — Use this oldest feature of IG stories.
3. Music — Instagram added this feature in June 2018. But it is still not available in many countries. If you have it in your country then adding music to the stories is not a problem. You don’t need to download different music apps. This is by far the most useful feature by Instagram.
4. Ask me anything — It is the feature for engaging more audience. With this feature, you can create a connection with your followers fast. It builds more engagement and drives traffic to your Instagram profile.
5. Poll — It is a great feature to engage your followers by asking for their opinion on what you are doing.
6. Add Hashtags.
7. Add Locations.

While you use these apps keep in mind the following.

1. Keep your message short and sweet so that people can easily understand.
2. Use vertical videos.
3. Don’t forget to add your brand logo to your stories because sometimes your followers can’t see your brand name because it is in the corner.
4. Create a strong call to action by pasting swipe up or arrow sticker for easy visibility to the link.
5. Also, create highlights.

It does not end here. Once you have covered the basics, take your IG Stories to a new level by using the apps.

8 Apps to Make IG Stories Engaging

Let’s start with the apps you need to edit and make your stories attractive so that people don’t skip them.

#1. Unfold — Use this app to add borders and other layouts to your photos. Unfold offers you a series of templates that you can add photos (from your camera roll) and text to before uploading them to your Story.

#2. Canva — With this app, you can create a theme for your pictures. There are plenty of templates, stickers, and icons, etc. BONUS TIP — You can also create your own logo through this app.

I made these highlight covers using Canva.

This is how it looks on my Instagram profile.

#3. InShot — You can use this video and photo editing app to add music and emojis to your photos and videos.

#4. Adobe Photoshop — Photoshop gives you the freedom to create your custom templates from scratch.

#5. Over — Over allows you to edit photos and adding captions to your photos as well.

#6. Poppins —IG Stories native app gives you an option to choose from 5 fonts. If you want to try out more fonts then you can use the Poppins app.

#7. Hype-Type — With Hype Type you can make your Instagram stories cooler with moving text.

#8. Clipomatic — This is a perfect app for lazy people. It is a smart video editor that turns all you say into live captions. Through this app, all you have to do it is speak and your words appear in the form of a stylish caption on your recording.

Try this and see your Instagram grow.