Chess board with a white pawn in focus
Chess board with a white pawn in focus
Photo by Randy Fath on Unsplash

Chess has become a very popular lockdown sport, and it has always been known to sharpen your mind.

To most, chess might appear as a complex strenuous game that involves a lot of deep calculations. Design and chess appear to be poles apart on the spectrum, chess would be categorised as a left-brain activity (logical side) while design is typically a right-brain activity (creative side). Surprisingly, there exists a huge overlap between the two. …


Photo by Med Badr Chemmaoui on Unsplash

I love the fact that I’m a millennial, and I can reap the benefits of the internet. Anything and everything is so easily accessible, with the mere click of a few buttons.

Nearly every item that would require you to travel to a store to purchase at one time, can now be bought very easily on the internet. With the introduction of the internet era, the purchasing power of a consumer has increased rapidly.

But another important thing to note is that the selling power of an individual or corporation has also increased ten folds. Anyone with an internet connection…


A case study that draws a parallel between the tech and beauty industry and exemplifies how UX practises can help a brand gain a competitive advantage.

Photo by The Honest Company on Unsplash

The Tech & Beauty Industry

Back in the late 20th century, one could get away with saying that the tech industry and beauty industry have no overlap. However, over time, with the coming of the information age, technology penetrated into the beauty industry and the two industries which seemed dissimilar on the surface, soon had several intrinsic similarities.

As users took to internet, e-commerce sites popped up, allowing users to buy products from the comfort of their homes. …


The inception of this project began nearly a month ago when my cousin (a book blogger) and I started discussing things we’d like to change on our kindle. The existing model is brilliant and its features have allowed it to become the most popular e-reader. I took up this redesign as a challenge to myself and also as a learning project. Due to the massive size of this project, I decided to dissect it into smaller components and attack those individually.

This is the second part of the study which will be focusing on the most significant feature of the…


The inception of this project began nearly a month ago when my cousin (a book blogger) and I started discussing things we’d like to change on our kindle. This made me realize that the current UX did require some alterations and could be improved. I took this up as a challenge to myself and also as learning project.

Once I started this task, I realized just how massive this task is. I decided to dissect the model into smaller components and attack those individual components first.

This study focuses on the settings panel and how I tackled the problems currently…

Aishwarya Rao

Ailurophile, Bibliophile and UX enthusiast.

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