How I trusted the uncomfortable process in designing a pocket-concierge for the new-age traveller

Aishah Z.
Aishah Z.
Dec 27, 2017 · 4 min read

I love bringing products to life. Here’s how I did it.

my methodical and iterative process

The brand has to speak to explorers, not wanderers.

basic time-line pattern of different travellers’ thought process
examples of post-it drawing of inspiring stories of travellers

Testing with hosteliers to design for user experience.

6 out of 10 of the chosen sacrificial concepts moving forward to 2nd round of user testing
Clickable wireframes made, tested and iterated with hosteliers

The more complicated part; Designing for business strategy, tech execution and data analysis.

Final words

Aishah Z.

Written by

Aishah Z.

Solving human problems

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