Aisling RobertsWhy ‘Organic’ & ‘Paid’ Marketing is Essential in Winning Today’s Tech BuyerThis week my agency’s enterprise duo — Katie de Cozar and Florie Lhuillier — unveiled their latest audience insight report How Modern…Mar 2, 2018Mar 2, 2018
Aisling Roberts1% organic, 99% other: What the Mark Zuckerberg’s ‘manifesto’ confirms about social media content“But our goal must be to help people see a more complete picture, not just alternate perspectives. We must be careful how we do this…Feb 17, 2017Feb 17, 2017
Aisling RobertsWhy Snapchat is the future of social — even for B2B tech companies!When Snapchat users viewed a brand’s story, they watched the entire story nearly 88 percent of the time, according to a new report from…Feb 17, 2017Feb 17, 2017