My Weekend: Test Everything
This past weekend, I spent ~44 hours being a lazy bum and ~16 hours hacking a *user testing tool* together.
Why did I do it?
Because I’m always talking about how user experiences for different products can be improved, but then it’s possible that the product owners/managers/ux designers/developers/etc are a bit too close to the product to see the problems actual users might have, so a product that allows them test quickly and easily might be considered useful.
What about the 1 million user testing tools that already exist?
Well, I want to be like them when I grow up. Okay, seriously, I think that if you have a product for the Nigerian market, then you might want to test it with Nigerians just to be sure of what you’re doing. Many testing platforms — and if you find any that cater to the Nigerian market, please let me know! — are built to cater to people and businesses in other (mostly Western) countries, who behave and experience things a bit differently.
Test Everything will cater to people from other countries, but is also supposed to be more attuned to the challenges of living and doing business in Nigeria. One of such challenges is that the Nigerian Naira is weak against the US Dollar and many business owners who want to validate design decisions with users will not be willing to shell out the Naira equivalent of $49/test participant (which is what a certain user research platform charges).
For some math:
People smarter than I am suggest testing with ~5 people. $49*5= $245
Current exchange rate: $1 = ~NGN 315
$245*315 = NGN77,175
For the average aspiring tech entrepreneur who’s lucky to have a job while hustling on the side to build a useful, profitable product, N77,175 is ~40% of their monthly salary and user testing that costs that much will likely be considered too expensive.
Even if that’s not the case, I think there’s a market for cheaper usability testing tools, as long as they’re designed and executed properly (I should probably add that what’s currently up there is just an MVP).
I’m happy I got around to putting this out there. I’ve had a lot of ideas which I spent time talking about, thinking, and tinkering with — but none that has actually been put forward for validation by the general public. This time around, I decided to do the thing, without telling anyone or otherwise making noise about it.
Will it succeed? I don’t know, and it doesn’t really matter. Best case scenario, Test Everything is considered a useful tool, gets paying customers, and becomes a small source of income to others. Worst case scenario, I have built a thing which can (and will) be included in my portfolio. Both of these outcomes are beneficial, so it’s all good.
Have a great week ahead!
Since we’re talking about user testing, here’s a great post on how to write questions for your next user test.
Originally published at aixen.ghost.io on February 15, 2016.