With the sheer amount of apps and startups hitting the market everyday, it has become important that you have an incredible user experience that seperates your product or service from all of the rest. People have grown accustomed to so many high quality product choices that they have zero-tolerance for any product that creates friction between them and their goals. The amount of time investment required to try any new product these days has become so low that one bad experience can cause your users to disappear like a one night stand. As designers, we are given mere seconds to wow prospective users enough to give our product a try. However, all too often, we seem to take our users for granted by forgoing usability and user experience for functionality.

This can be accomplished by simply building a relationship with users through every interaction they have with our product—both before and after they become a user and decide to try it. I’ll explain how. So, let’s start our date (assuming you got one).

It begins when you arrive at your date’s home to pick her up. You nervously greet her at the door and then procede to guide her to your car, ready to hold the door for her as she steps in. You arrive at the restaraunt your friend recommended and walk inside. You are the perfect gentlemen, complimenting her and creating light conversation along the way. You hold every door and help her get seated. You share a bit about yourself and your background to make her feel comfortable. This is the landing page of your website or the product tour of your app before a user ever has to sign up. Your website should be inviting, easy to understand, and simple to navigate. Your copy should be clear and genuine, making your call-to-action welcomed. Your landing page or product tour should be a simple and comforting ice-breaker for your prospective users.

If you have completed the first step of the date correctly, your date will feel comfortable enough to begin answering some personal questions you may have for her. Be careful not to ask too many personal questions though, because she may become defensive — throwing up a metaphorical wall. This can quickly cause the date to go south, potentially killing any chances of a second date. This is the sign up. Be sure to ask the right questions at the right time and remove anything you don’t absolutely need the answer to right away. There will be a time and a place for you to ask for it later.

Once you finish asking her a few questions, you allow her to ask you any questions she may have—questions about your life, family, morals, any baggage you may have, etc. This gives her more information about you and allows her to decide if she has genuine interest in you and sees herself going on a second date. You now have a new user, but that doesn’t make anything official. Make your new users feel as comfortable as possible by gently guiding them through their first experience with your product. Be careful and try not to force your new users through a guided tutorial if it isn’t necessary because they may want to figure it out on their own. If you force new users to do this you risk creating frustration or having them build some resentment toward your product or service, decreasing the likelihood that they will remain interested. A perfect example of a well executed guided tutorial is Facebook Paper and the engineers explain their thoughts behind it in this video.

Assuming you’ve done everything else successfully, now is your chance to really show her what you’re all about. You delight her with jokes, compliments, charm her, and make her feel incredibly comfortable just being herself. You cap off the evening by taking a stroll around the block or getting an ice cream before taking her home. Once you arrive at her place you help her to the door and say your goodbyes. She asks if you’d like to come in but you respectfully decline. You begin to turn and leave, but not before she gives you a kiss on the cheek. Congratulations, you’ve done it. You both had a great time and left her wanting more.

Delight your users with quirky nuances, personable copy, and incredible customer support. You will not only have that second date, but many more to come. You could have tried to convert them too quickly on the first date, and it may have been fun, but it would have left you with an empty bed and a lonely heart in the days that followed. Instead, you are now in that long-term relationship that you’ve wanted all along, while having all of the passionate love making you could have ever hoped for. Hell, you may even grow old together.

Get your users to genuinely fall in love with you and they will never leave you. They will become loyal advocates of your products or services and your company will be better for it.

Be Ryan Gosling to your users.

Charm them, respect them, love them, and treat them as if they were your Allie.