What is Accelerated Mobile Pages (AMP) Project.

Its no-news that media consumption patterns are changing fast and shift is towards Mobile.

Reading on mobile web is a slow and frustrating experience for many. All content is not optimized for users. To this effect there is good news for publishers who can create optimized mobile content in a jiffy.

Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem.

For Users, mobile web pages load instantly on users mobile devices and is designed to support smart caching.

For Publishers, AMP is a way to build web pages for static content that render fast. This is how AMP renders on mobile devices:

Why AMP?

The Accelerated Mobile Pages Project provides an open source approach, allowing publishers to focus on producing great content, while relying on the shared components for high performance and great user experience.

  • AMP HTML is pretty fast.
  • It is a new approach to caching that allows the publisher to continue to host their content while allowing for efficient distribution through Google’s high performance global cache.
  • AMP HTML is a specialized subset of HTML with custom elements that provides reliable performance and instant loading of static content.

How to get started for Publishers:https://www.ampproject.org/docs/get_started/create_page.html

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