B2B Web Design: Tips for Lead Generation

ajay gmcsco
4 min readNov 22, 2021


B2B business websites are tasked with a great deal of responsibilities. With possibly millions of B2B enterprises currently in operation and new ones starting up every month, the competitiveness for B2B web design of any sort is intense.

If the content or style of a website is unappealing, most people will abandon it. Consumers must believe that your business is looking out for their best interests before even evaluating your solution.

According to statistics, shoppers look for their objective online 8–12 times before engaging with a certain website. As a result, the value of a good B2B website begins with the website and extends via follow-up for optimum client retention and lead development.

  • Make enticing call-to-actions: A website’s call to action (CTA) is a necessary component. It’s essentially the last shove a prospect requires to commit. Including a range of CTAs in addition to the standard “contact us” would provide website visitors with more options for interacting with the site and the company.

You may appeal to different sorts of consumers by creating a number of enticing CTAs. Understand that although some site visitors will know precisely what they really want, others will still want to learn more about your brand. A solid call to action will encourage these visitors to take action and go to the next level of your sales pipeline.

Customers should be able to reach your company, sign up for emails, and download information via CTA buttons. Create engaging and prominent CTAs that direct your viewers if you want to assist them in taking the next step and becoming leads.

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  • Include testimonials: Did you know that 92 percent of consumers prefer to believe other people’s recommendations rather than a brand? If you want people to become leads for your company, you must first earn their trust. Discussing other people’s experiences with your company is a terrific method to develop confidence.

Testimonials are a great method to illustrate how happy people are with your brand. You’ll want to incorporate them into your web design to assist consumers in understanding how prior customers felt about utilising your services or purchasing your items.

Your audience will trust you more if you provide testimonials and reviews on your website. You give them the assurance that if they select you, they will have the finest experience possible. It’s a wonderful lead generating website design best practices that may help your company generate more leads.

  • Include Graphics and illustration: If someone comes to your website and finds walls of content, they may become overwhelmed, making them less inclined to stay and browse. Adding graphics is one of the most important lead generating website design best practices.

Visuals assist break up text on your website and make content easier to comprehend for your visitors. 39% of consumers appreciate color more than any other component of a website’s design. Your audience is more likely to acquire leads if they have a better browsing experience for the user.

Visuals improve the customer experience on your website and keep visitors interested. You must include pictures in your site design for lead generation if you want to be competitive. Visuals retain visitors on your site longer, allowing them to learn more about your company and acquire leads.

  • Professional User Interface/User Experience Design: In order to guarantee that your best website design for lead generation focuses on maximising lead-conversion rates, the construction of a compelling user experience must depend on your company’s buyer personas. One of the most important aspects of UX design is user research.

Most B2B firms concentrate on generating more website traffic to convert into a qualified marketing lead, rather than implementing fantastic b2b website design best practices that prioritise acquiring more website traffic.

Companies can employ user research to figure out what their consumers and users need most.

  • Smartphone friendly website: Google expects to start using mobile-friendliness as a ranking indication on April 21st 2021. Marketers in charge of B2B web design should be aware that if their site isn’t mobile-friendly, it might affect their company’s search rankings.

Irrespective of this statement, mobile should be a primary focus for you anyhow, considering that over 60% of Search terms are conducted on smartphones. Here are a few simple pointers to remember while designing for mobile devices:

  • Consider using a safe technological framework like Bootstrap.
  • Make sure you can explore the entire website with a single thumb.
  • Employ bullet points and keep your information brief.


Suppose you want to start redesigning your company’s website. In that case, you’ll need to work with a seasoned, trustworthy web development company in Bangalore that understands your target audience, the newest B2B website design trends in website design and web architecture, and SEO placement to increase organic traffic.

Finally, the most up-to-date digital marketing technology and methods are required to more successfully attract, acquire, and convert visitors into genuine consumers.

When it comes to revamping your company’s website in 2022, the amount and quality of new leads created by your website must be your first focus.



ajay gmcsco

I am Marketing Manager at GMCSCO. GMCSCO is a leading global marketing company which provides low-cost digital marketing services in Bangalore, India.