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From How Hiring Entrepreneurs Enabled Airbnb’s Success (and Launched a New Generation of Founders) by Jonathan Golden
We solved this by asking anyone with a great idea to back it up with a one-pager explaining how they would execute it. These documents described the problem and how solving it would positively impact the user, then detailed the steps required, resources needed, estimated timeline, and ongoing maintenance. Even great ideas are often not actionable at any given moment due to competing priorities and lack of resources. These one-pagers helped clarify which ideas we would immediately execute on.