Andrew DonaghyGAMBLING’S GRIP ON ITS OWN WARNING IS WORRYINGI’m a copywriter. I guess it was a copywriter who turned GAMBLING IS ADDICTIVE AND DESTROYS LIVES into WHEN THE FUN STOPS STOP. It’s the…Nov 22, 20171Nov 22, 20171
Andrew DonaghyinLayers StudioWHAT DOES YOUR BRAND DO FOR YOU?“They look reasonable.” “That looks pricey.” To customers on the lookout for what you’re selling; how you appear, what you say and the way…Nov 15, 2017Nov 15, 2017
Andrew DonaghyinLayers StudioDO ONE THING WELLWhen you work in a start up it’s difficult to stick to this headline’s advice.Sep 21, 2017Sep 21, 2017
Andrew DonaghyinLayers StudioIS A DOG GOOD FOR AN OFFICE?The dog in question for Layers Studio is not a ‘proper’ dog. It’s what we call a CatPig, and what’s also known as a French Bulldog.May 9, 2017May 9, 2017
Andrew DonaghyinLayers StudioMaking the marque for #ThisIsMine campaignWe didn’t say much around its launch last September, but looking back through a growing body of work, this campaign is something for Layers…Feb 3, 2017Feb 3, 2017
Andrew DonaghyinLayers StudioAping a classicThe new King Kong movie marketing poster might be a little to close in its design and art direction to one of our favourites, Francis Ford…Feb 2, 2017Feb 2, 2017
Andrew DonaghyinLayers StudioOne year oldLast month, on 15 January, Layers Studio celebrated turning one. Well, actually, it was a Sunday and we did nothing special. But it felt…Feb 2, 2017Feb 2, 2017
Andrew DonaghyinLayers StudioGood branding is a washed carI appreciate that’s slanderous, but we recently had a client turn down work as if we’d just offered to wash his f***ing car. In truth his…Sep 29, 2016Sep 29, 2016
Andrew DonaghyinLayers Studio“CARRY OUT CRITICISM AND SELF-CRITICISM STRICTLY”The title of this post is taken from the will of President Ho Chi Minh, former Leader of the Communist Party of Vietnam. It’s written down…Aug 24, 2016Aug 24, 2016
Andrew DonaghyKeep your work stuffIf you’re like me, you’re progressing through your career with a box of published work, old notebooks and presenters snuck out of…Aug 8, 2016Aug 8, 2016
